Felix Electrics — Your Path to Better Results
Account ID: 107-045-5066 | Period: 10th February – 2nd March 2026 (20 days) | Report Date: 2nd March 2026
What We've Done: Over the past 20 days, we've expanded your ad reach significantly by increasing your budget, broadening your keyword list, and widening your geographic targeting area. Your previous improvements — including the 27 negative keywords and 4 callout extensions — remain active and continue to filter out wasted spend while making your ads more compelling.
Results So Far: Your ads are reaching far more potential customers. Impressions have jumped 59% and clicks are up 58% compared to the previous period. Your click-through rate has held rock-steady at 3.97%, which tells us the new audience we're reaching is just as interested in your services as before. However, the cost per click has risen from £0.27 to £0.45, which we need to keep an eye on.
Next Steps: The two biggest priorities right now are addressing the budget limitation — your campaign is currently being paused early each day because the budget runs out, meaning you're missing potential customers — and reviewing the rising cost per click to protect your return on investment.
Bottom Line: Your ads are working well and reaching significantly more people. Now it's about getting smarter with the data — tracking what actually turns into business, managing rising costs, and making sure your budget keeps up with demand.
Here's what the data shows about your Google Ads over the past 20 days, compared to the previous period.
| Metric | Previous Period (21 days) | This Period (20 days) | Change |
|---|---|---|---|
| Clicks | 1,221 | 1,935 | ▲ +714 (+58%) |
| Impressions | 30,628 | 48,700 | ▲ +18,072 (+59%) |
| Click-Through Rate | 3.99% | 3.97% | → Flat (–0.02%) |
| Avg. CPC | £0.27 | £0.45 | ▲ +£0.18 (+67%) |
| Total Spend | Not recorded | £872.37 | — |
| Optimisation Score | Not recorded | 63.5% | — |
What: Your daily ad budget was increased to allow for greater reach and more clicks.
Why It Matters: A higher budget means your ads can run for more of the day and appear in more searches, so you're not missing out on customers searching later in the day.
The Benefit: This directly contributed to the 58% increase in clicks and 59% increase in impressions. More people are seeing and engaging with your ads than ever before.
What: We added new search keywords and broadened the areas where your ads appear.
Why It Matters: More keywords mean your ads show up for a wider range of searches people use when looking for an electrician. Wider geography means reaching customers in neighbouring areas too.
The Benefit: The massive jump in impressions (30,628 → 48,700) shows this is working — your ads are appearing in front of far more potential customers.
What: The 27 negative keywords and 4 callout extensions (No Call-Out Charge, 24/7 Emergency Service, Licensed & Insured, Same-Day Response) from the previous period remain in place.
Why It Matters: These continue to block irrelevant searches and make your ads stand out from competitors.
The Benefit: Your stable CTR of 3.97% — even with a much larger audience — shows these quality controls are doing their job.
Your campaign is currently flagged as "Limited by budget" — meaning your ads are being switched off partway through the day because the daily budget runs out.
Every hour your ads aren't showing is an hour where potential customers are searching for an electrician and finding your competitors instead. You're leaving business on the table.
Your average CPC has jumped from £0.27 to £0.45 (a 67% increase). We should review bid strategies and keyword targeting to manage this.
A higher CPC means your budget gets used up faster and each customer costs more to reach. If left unchecked, this could eat into your return on investment.
The vast majority of your potential customers are searching on their phones. This means your website and landing pages must be fast and easy to use on a mobile phone.
If your site is slow or hard to navigate on mobile, you could be losing 3 out of every 4 potential customers before they even contact you.
Google rates how well your account is set up out of 100%. At 63.5%, there's meaningful room for improvement — primarily through budget adjustments and keyword refinement.
Applying Google's recommendations could push this score significantly higher, which in turn unlocks better automated bidding and performance features.
Felix Electrics is reaching significantly more customers than three weeks ago, and those customers are engaging with your ads at the same strong rate. The foundations are solid.
The next phase is about working smarter — making sure your ads run all day, keeping costs under control, and refining which keywords deliver the best results. With a budget that matches demand and tighter keyword management, we'll be able to make every pound work harder for your business.
Let's book a quick call to go through these recommendations and agree the next steps — increasing your daily budget and reviewing the cost per click are the two things that will have the biggest impact right now.