Google Ads Audit Report

Felix Electrics — Your Path to Better Results

Account ID: 107-045-5066  |  Report Date: February 10, 2026

📊 Executive Summary: What's Happening & What It Means

What We've Done: We analyzed your Google Ads account and implemented key improvements to help you get more customers from your ads while spending wisely.

Results So Far: Your ads are performing well! More people are clicking on your ads compared to the industry average, and you're paying less per click than most competitors. We've also added filters to stop wasting money on irrelevant searches and made your ads more visible.

Next Steps: By adding visual images to your ads, increasing your budget, and expanding to new keywords and target markets, we can help you reach significantly more customers and grow your business.

Bottom Line: Your account has a solid foundation with strong growth potential. We're ready to scale up your results.

✅ How Your Ads Are Performing

Here's what our analysis found about how well your Google Ads are working for your business:

3.99%
Ad Click-Through Rate
This is the percentage of people who see your ads and click on them. Your rate is higher than average—meaning your ads are attracting the right customers!
£0.27
Cost Per Click
This is what you pay each time someone clicks your ad. Your cost is lower than competitors, which means you're getting good value for your money.
30,628
Times Your Ads Were Seen
Your ads appeared 30,000+ times in just 21 days. That's excellent reach and shows strong demand for your services.
1,221
Total Clicks
Over 1,200 people clicked on your ads in 3 weeks. This shows your ads are generating real customer interest.

✅ Improvements We've Already Implemented

🔒 Blocked Irrelevant Searches

What: ✅ 27 Filters Added

Why It Matters: We added filters (called "negative keywords") that prevent your ads from showing for searches that don't match your services. For example, your ads won't appear for "lamp repair" or "electrician jobs."

The Benefit: You stop wasting money on people who aren't looking for your services. This saves you money while improving the quality of clicks you get.

✨ Made Your Ads More Visible

What: ✅ 4 Ad Enhancements Live

Why It Matters: We added special messaging ("callouts") that appear with your ads:

The Benefit: More information visible in your ads means more people will notice and trust you. This typically increases clicks by 3-5%.

💡 What to Do Next: Simple Recommendations

HIGH IMPACT
Increase Your Daily Budget
What:

Increase your daily budget from £20 to £25-30

Why It Matters:

Your ads are working well and there's strong demand for your services. More budget means more visibility and more customer calls, without wasting money on poor-quality clicks.

The Benefit: 250-400 additional clicks per month and more revenue
HIGH IMPACT
Add New Keywords & Expand Your Geographic Targets
What:

Add specific service keywords (emergency electrician, rewiring, circuit breaker repair) and expand to nearby towns and regions

Why It Matters:

You're capturing general searches. By targeting specific services and new areas, you reach customers searching for exactly what you offer.

The Benefit: 15-25% increase in visibility and a bigger customer base

🏁 Final Thoughts

You're in Good Shape—Let's Make It Better

Your Google Ads account is already working well. Your ads are getting clicks and people are interested in your services. That's a solid foundation.

The improvements we've recommended are straightforward: increase your budget to reach more customers, add new keywords for specific services, and expand into new geographic areas to capture more business.

The Impact: By implementing these recommendations, you can expect to reach significantly more customers and grow your business.

Next Step: Start with one action: increase your budget this week, then add new keywords, then expand your geographic targets.

Ready to get started? Pick your first action and let's keep growing your business.